Savitri Era of those who adore, Om Sri Aurobindo and The Mother.

Wednesday, October 28, 2015

Binaca, Tinopal, Nirma, and Videocon washing machine

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1989 - ‎Snippet view - ‎More editions
Not without reason. Rarely had an one tried to the name of an established brand, attempts at brandname changing were = which became Maltova, and Tinopal Ranipal). ... Indians tuned in en masse to Radio Ceylon to catch the Geet Mala.

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1969 - ‎Snippet view - ‎More editions
SHANKAR'S WEEKLY Subscription Rates (Inclusive of postage) Surface Mail India, Nepal, Ceylon & Pakistan —Annual Rs. 28.00; ... Just a little Tinopal in the final look-it Show: Tinopal whitens best! rinse—and what brilliant whiteness!

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Manendra Mohan - 1989 - ‎Preview
5.6.5 Change in Brand Name Companies may, at times, enter into fixed-term contracts for the purchase of technology and the use of patents. Tinopal a brandname for an optical whitener for clothes, was changed to Ranipal because of the  ...

https://books.google.co.in/books?isbn=0198074042
Saurabh Dube - 2011 - ‎No preview
Modern Makeovers examines the conditions, limitations, and possibilities of modernity in contemporary contexts of politics, culture, and the arts in the South Asian context.

Is modernity new to India, involving the transformation only in recent decades of an apparently timeless traditional society through global networks of banking and industry, migration and information, and trade and technology? Or have different groups on the Indian subcontinent variously participated in processes of modernity over a much longer time period? How is modernity itself to be understood and what forms have its expressions taken? Modern Makeovers explores the depths and surfaces which are constitutive of modernity and its representations. It sheds light on the historical aspects of modernity during colonial times. The volume also examines the conditions, limitations, and possibilities of modernity-and the modern-in contemporary contexts, including politics, culture, and the arts. The handbook approaches formations of modernity as always particular yet already global, all the while drawing on a range of South Asian experiences. The contributors map prior routes and chart novel pathways in discussions of modernity in the different regions of the subcontinent. They attend to prior, inherited understandings of modernity that are based on pre-figured, modular projections of the traditional and the modern, the non-West and the West.
https://books.google.co.in/books?isbn=0070263655
To stand up against Nirma that kept growing in both volume and market share, HLL had to defend Surf with all its might. HLL had been operating a differentiation led strategy, highlighting the distinctive merits of Surf as a detergent and ...
https://books.google.co.in/books?isbn=0070600899
Thompson - 2006 - ‎Preview - ‎More editions
Nirma in the 80s had been widely hailed as a 'Marketing Miracle' providing inspiration to Indian companies fighting for turf with MNCs. What led to the success of the company and how is it dealing in the aftermath of a huge success?
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Rajan Saxena - 2009 - ‎Preview - ‎More editions
Similarly famous is the marketing war of the mid 1980s between Nirma and Surf in the detergents market. Hindustan Lever would have never expected that its position in the Indian market would be challenged, and that too by a nondescript,  ...
https://books.google.co.in/books?isbn=8131711315
Krajewski - 2007 - ‎Preview - ‎More editions
Often, lowering costs requires a completely new process, which may require investment in new automated facilities or technology. Managerial Practice 2.1 shows how Nirma uses the low-cost operations priority (along with other competitive ...
https://books.google.co.in/books?isbn=8120333837
Nirma Nirma created a marketing miracle, when introduced in the domestic marketplace. In 1969, when the detergents were priced so exorbitantly, it was a luxury item for most of the Indians. Nirma envisioned the vast Fabric Wash market  ...
https://books.google.co.in/books?id=7XAWBQAAQBAJ
He is the founder of the powerful brand 'Nirma' which he aptly positioned using all the 4 M's of business(viz. Man, Machine, Material & Money) to his advantage. Karsanbhai Khodidas was born in 1945, in Ruppur village in north Gujarat in a ...
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N. Ravichandran - 1999 - ‎Snippet view
Nirma penetrated the semi-urban and rural areas selling the product off the " kirana" shops and "dhabas". As volumes grew, Patel shared the profits with his agents 75 per cent of whom still work with Nirma as its distributors. Nirma'sreach grew ...
https://books.google.co.in/books?isbn=8131401960
Sumit Kumar Chaudhuri - 2006 - ‎Snippet view - ‎More editions
He started conducting experiments in his kitchen and introduced a detergent powder Nirma, named after his daughter, Niranjana. Nirma was sold at INR 3.00 per kg. In a short span of time, Nirma's presence extended from Ahmedabad to the ..

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Harish Damodaran - 2008 - ‎Snippet view - ‎More editions
In tracing the modern-day evolution of business communities in India, this book uses social history to systematically document and understand India?s new entrepreneurial groups.


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Shah - 2009 - ‎Preview - ‎More editions
In Figures 3.5a-b, LG refrigerator and Videocon washing machine are clearly targeted to the urban male, evident ... In one television commercial of a washing machine, the husband is shown returning home to find his wife doing Kathak.
https://books.google.co.in/books?isbn=8174465480
Washing. Machine. Industry. The washing machine is to the '90s what the color TV was to the '80s. It is next on the shopping ... The play seems to have paid off for Videocon; it introduced the top semi-automatic model and it was an instant hit.
https://books.google.co.in/books?id=C2BDAAAAYAAJ
1998 - ‎Snippet view - ‎More editions
IF INDIA IS LESS OF A NATION OF maids now than 10 years ago, Videoconshould share some of the credit, having sold close to two million washing machinesVideocon diversified into washing machines in 1988, following its success in TV ...

Those Were the Days:

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N.S.Ravi - 2015 - ‎Preview
Radio Ceylon those days was the most popular radio station all over India. TheCeylonese radio was operating ... Topping the Binaca Geetmala chart was an ambition amongst music directors and singers alike. Amongst foreign radio stations ...

A Journey Down Melody Lane

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Raju Bharatan - 2010 - ‎Preview - ‎More editions
Thishappened with Geeta–Rafi's 1953 Radio Ceylon hit,Olag gayee akhiyaan, set inRaag Multani to goon debutante ... Miss India introduction to naya paisavia Badlaa zamaana waah waahbadlaa zamaana sounded a great Binaca Geetmala  ...

Strictly Personal: Manmohan and Gursharan

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Daman Singh - 2014 - ‎Preview - ‎More editions
Though banished from the national airwaves, they were rescued byRadio Ceylon,a commercial radio station with its ... Binaca. Geetmala,. hosted by the mesmerizing voice of Ameen Sayani on Wednesday evenings. Radio Goa also offered a ...

Social Sciences: Communication, Anthropology, and Sociology

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Yogendra Singh - 2010 - ‎Preview
It was a boon to Radio Ceylon, whose commercial channels not only attained unprecedented popularity, but also earned ... while Hamid Sayani compered a well known English quiz programme, his brother Ameen hosted the popularBinaca ...

Global Bollywood: Travels of Hindi Song and Dance - Page 67

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Sangita Gopal, ‎Sujata Moorti - 2008 - ‎Preview - ‎More editions
As other chapters in this volume show elsewhere, during the period when Hindi film music was banished from the airwaves, listeners from India simply tuned into Radio Ceylon, with the program Binaca Geetmala becoming a rage.20 Hosted ...

Hindi Film Songs and the Cinema - Page 188

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Anna Morcom - 2007 - ‎Preview - ‎More editions
However, Keskar's attempt to 'purify' the airwaves failed dismally because Radio Ceylon was at that time broadcasting mostly film music, and listeners from India simply tuned into Radio Ceylon, the program Binaca Geet Mala becoming ...

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