To turn client’s brand into a religion

Former Executive Creative Director of BBDO Singapore, Francis Wee, has a new faith – His own creative agency christened Religion.
As Francis explains, there are no wider reach or better communications than the four main religions – Christianity, Islam, Buddhism and Hinduism. If they were brands, their consumers go by billions. Yet, they engage no advertising or public relations agencies to spread their faith. So why shouldn’t our advertising follow similar doctrine?
Rationale and Beliefs
His reason for starting his own agency is well argued: There isn’t one local ad agency that succeeds to become a global player. Yet there are many successful local brands like Creative Technologies, Tiger Beer and Singapore Airlines that grew exponentially, local and global. It’s about time a local ad agency takes the lead and shine locally, regionally and internationally.
Religion’s practice is to turn client’s brand into a religion, and convert its consumers to die-hard followers.
“Like any religion, our ideas should connect and own a space in a consumer’s heart and mind, not just blatant messages in various media.” ham@adoimagazine.com